Munzee encourages social interaction and event participation for the Boy Scouts of America with QR codes

Dallas, TX – August 10, 2012 – During the planning of the 2012 National Order of the Arrow Conference the planning committee recognized their audience is increasingly connected via social media and wanted to find a way to capitalize on that medium as a part of the conference program. Two goals were established for the conference: Increase interaction between scouts from all over the nation and encourage event attendance.

Munzee, a geolocation platform featuring gamification elements, was able to step in and help the Boy Scouts of America accomplish those goals.

  • Thousands of scouts attended the event at Michigan State University in Lansing, MI for five days and each of the conference attendees received a personalized munzee that had a unique QR code. Scouts were rewarded with points for meeting new people and over 77,000 new connections were made between conference attendees.
  • Over 150 individual events featured munzees that could be scanned by attendees with varying levels of points awarded for each visit based on how important the conference session was.
  • By the second day of the conference NOAC guests and staff reached a record-breaking pace of 22 scans per minute of NOAC munzees.
Munzee provided a real-time leader board where attendees could track their scores and personal rankings as well as their region, section and lodge scores. The top three players had prizes awarded to them including a Macbook Air, iPad and a PS3 game console. The gamification of conference events added an element of participation not seen previously at NOAC events.

"Conference guests were introduced to Munzee during their welcome orientation upon arrival at NOAC, and most began to participate right away. The game really caught on, and quickly proved to be a great mixer and a way for participants to mix and mingle with one another; and meet new people," said Randy Cline, Deputy Conference Director –Thematics for NOAC and a Vice Chairman for the National Order of the Arrow Committee. "Aaron Benzick and his Munzee team were great to work with and helped with us to capitalize on Munzee's unique features for the benefit of conference guests and program. We could not have been more pleased with the results!"

About Munzee
Munzee was created in 2011 as a marketing/rewards platform built on gamification and geolocation elements. It’s been used for large/small events, product promotions and business loyalty. There are over 150,000 munzees in over 35 countries that have been captured over 900,000 times. Munzee is available on iOS, Android and soon Windows Phone devices.
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